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Bel Oak Marketing
Connected. Favored. Trusted.
Our team with expertise and passion in marketing industry is ready to bring your business to the next level
Marketing is not just a method to bring your brand and products to your customers.
Marketing is a way to communicate with people who want to know you.
We are here to help you find and connect them.
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What We Can Do and How We Will Do
Your customers are searching for your services and products just like you are searching them. We build a smooth and responsive connection and communication for you.
Limited Budget, Efficiency Always Prevail
No advertiser can bombard the market with unlimited marketing fund. Efficiency is always an important topic we need to talk about.
Reach Right Audience, Avoid Excessive Info
The market is so crowded with marketing and branding campaigns. People are tired of irrelevant messages. Reach right people and so give others a rest.
Customers Are Seeds of Your Business
Every customer is a seed of your business. Let it grow and your business will grow. Always listen to their voice and take care of feedback. The best marketing solution is let your customer endorse you and advocate for you.
Marketing Is Not What You Send To Your Customers, Marketing Is To Know What Your Customers Would Like To Hear From You.
Digital Marketing Blogs
Exploring the World of YouTube Ads: Types, Efficiency, Audience, and Purpose
In the ever-evolving landscape of digital advertising, YouTube has emerged as a powerhouse platform for marketers to reach a vast and diverse audience. With billions of users visiting the site daily, YouTube offers a wealth of advertising opportunities to promote products, services, or brand messages. To navigate this terrain effectively,
What’s New in GA4: A Comparison with Previous Google Analytics
In the ever-evolving landscape of digital marketing and analytics, staying ahead of the curve is crucial for businesses aiming to make informed decisions and optimize their online presence. One significant stride in this direction is the introduction of Google Analytics 4 (GA4), the next generation of Google’s web analytics platform.
What is a Good Click-Through Rate (CTR) for Google Ads?
In the digital age, where information is at our fingertips, Google Search Ads have become an integral part of marketing strategies for businesses of all sizes. These ads offer a unique opportunity to connect with potential customers actively searching for products or services. However, to maximize the effectiveness of Google
The Difference Between Google Search Console and Bing Webmaster: A Comprehensive Comparison
In today’s fast-evolving technical landscape, where businesses and individuals rely heavily on their online presence, search engine visibility plays a pivotal role. Two major players in the world of search engines, Google and Bing, offer webmasters invaluable tools to enhance their websites’ performance and rankings. Google Search Console and Bing
Low Authority, Irrelevance, and Scam-Like Backlinks Are Negative To Your Website
In the vast and competitive landscape of the internet, websites strive to establish a strong online presence and attract organic traffic. A key component of achieving this goal is search engine optimization (SEO), which involves various strategies and techniques aimed at improving a website’s visibility on search engine results pages
Building Website Authority: The Path to Success and Its Timeline
In the digital world now we are living in, having a strong online presence is essential for businesses, bloggers, and individuals looking to reach a wider audience. One of the key components of a successful online presence is website authority. Building website authority not only improves your website’s visibility in
Turning Website Traffic into Profit: A Brief Introduction of Ad Platforms
In the current era of digital technology, websites have become more than just online spaces for sharing information or expressing ideas. They can also be lucrative sources of income, thanks to various advertising platforms like Google AdSense, Microsoft PubCenter, and other third-party media platforms. These platforms enable website owners to
How to Sell Your Pictures: Turning Your Passion into Profit
In modern days, with the widespread use of smartphones and advanced photography equipment, almost everyone has the potential to become a photographer. Whether you’re a seasoned professional or a hobbyist looking to monetize your passion, selling your pictures can be a rewarding endeavor. This comprehensive guide will walk you through
How to Design Google Display Ads: A Comprehensive Guide
In nowadays’ marketing strategy, online advertising has become an integral part of marketing strategies for businesses of all sizes. Among the various digital advertising platforms available, Google Display Ads stand out as an effective way to reach a wide audience and promote your products or services. However, creating compelling and
How To Promote Your Business On Google Business
In the digital age, an online presence is crucial for the success of any business. With billions of people relying on the internet for information, products, and services, it’s essential to make your business easily discoverable online. One powerful tool that can help you achieve this is Google Business. In
How To Write A Good Brand Story: A Step-by-Step Guide
In today’s fiercely competitive business landscape, standing out from the crowd is paramount. One powerful way to achieve this is by telling your brand’s story effectively. A compelling brand story connects with your audience on a deep, emotional level, fostering brand loyalty and driving engagement. In this article, we’ll explore
How to Use CSS in WordPress: A Comprehensive Guide
WordPress is a versatile and user-friendly content management system (CMS) that powers millions of websites on the internet. While it provides a wide range of customization options, knowing how to use CSS (Cascading Style Sheets) in WordPress can take your website’s design to the next level. CSS allows you to
Marketing Instruments
Marketing instruments are a set of different marketing tools or functions. A combination of selected marketing instruments can serve a specific goal of marketing campaign.
Digital Ads
Digital ads can precisely reach predefined audience with flexible fund and fast adjustment.
Website
Website can converge traffic and users as a branding and transaction platform.
Influencers
Influencers can endorse and promote brand and product to followers.
Social Media
Social media is a platform to bring you closer to followers for direct impression and communication.
Public Relations
Earn close relations with public media for deep and broad coverage on your own events.
SEO
Generative SEO is an innovative approach that offers a cost-effective solution in SEO.
Road Show
Local event and exhibition always are good opportunities to promote your brand and bring close experience.
Product Review
Before consumers have in-hands experience of your product, product review plays an important role of early adoption.
Email Marketing
Email is still an effective way to constantly communicate users and get feedbacks.
Creative Content
Content is a carrier of marketing message and creativity is a means to get attention. Content can be generated by users.
Data Analysis
Data like website traffic shows the response of the market to your marketing campaign.
User Research
User research is a way to understand who and how to address your audience via which venue.
Marketing Campaign
Marketing campaign is a strategic selection of marketing instruments plus tactic execution on timing and budget to achieve a predefined goal.
The goal can be brand awareness rising, website traffic increasing, transaction volume growing, conversion rate improving, product review rating optimizing, or a cocktail of multiple targets.
Marketing campaign can be divided into two major purposes: awareness-oriented and conversion-oriented.
Awareness-Oriented
Awareness-oriented campaign will take coverage as top priority.
The selected marketing instruments will help grow the awareness in long period by launching wide coverage and massive impression campaign.
The marketing instruments will be:
- Earned Media Relation
- Sponsorship
- TV and Radio Commercial
- Influencer Product Review
- Out Of Home (Billboard)
- Events And Exhibition
Conversion-Oriented
Conversion-oriented campaign is well calculated on who will be converted to a specific behavior like purchase a product or subscription of an event. The precisely targeting marketing instruments will be used to achieve this goal.
The marketing instruments will be:
- User Research
- Web Traffic Analysis
- Paid Search
- Paid Social Media Ads
- Paid Youtube Video
- Google Display Network
Key Tactics
Budget Allocation
The total budget no matter small or big needs to be balanced in different marketing instruments. Pre-allocation and running-time adjustment are both crucial to the success.
Entries And Schedule
The schedule of key entries of marketing instrument in pre- and post- a key event like product launch is critical. A well-tuned schedule will show an outstanding synergy and increase the productivity.
Data Analysis
To understand the performance of the campaign, it is important to collect and analyze the data. The data includes web traffic, ads report, user demographics, reviews and ratings, etc.