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Bel Oak Marketing
Connected. Favored. Trusted.
Our team with expertise and passion in marketing industry is ready to bring your business to the next level
Marketing is not just a method to bring your brand and products to your customers.
Marketing is a way to communicate with people who want to know you.
We are here to help you find and connect them.
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What We Can Do and How We Will Do
Your customers are searching for your services and products just like you are searching them. We build a smooth and responsive connection and communication for you.
Limited Budget, Efficiency Always Prevail
No advertiser can bombard the market with unlimited marketing fund. Efficiency is always an important topic we need to talk about.
Reach Right Audience, Avoid Excessive Info
The market is so crowded with marketing and branding campaigns. People are tired of irrelevant messages. Reach right people and so give others a rest.
Customers Are Seeds of Your Business
Every customer is a seed of your business. Let it grow and your business will grow. Always listen to their voice and take care of feedback. The best marketing solution is let your customer endorse you and advocate for you.
Marketing Is Not What You Send To Your Customers, Marketing Is To Know What Your Customers Would Like To Hear From You.
Digital Marketing Blogs
How to Fix “Crawled – Currently Not Indexed” Issues
Search engine optimization (SEO) is a critical aspect of online visibility and organic traffic generation. When you invest time and resources in optimizing your website for search engines, it’s frustrating to encounter the “Crawled – currently not indexed” issue. This status indicates that search engines have crawled your web pages
What is a Canonical URL?
In the complex world of search engine optimization (SEO), canonicalization plays a crucial role in ensuring that search engines like Google can properly index and rank web pages. Canonical URLs are a fundamental aspect of SEO, and understanding how Google decides what is canonical is essential for anyone looking to
A Comprehensive Guide to YouTube In-Stream Ads for TrueView Campaigns
In the digital age, where content is king, businesses must find innovative ways to resonate with their audiences amidst the constant stream of online information. One such revolutionary method is utilizing YouTube TrueView ads, particularly within in-stream formats. These ads are not just about reaching a broad audience but are
How Search Engine Optimization (SEO) Evolved into a Massive Industry
From the inception of the internet, the retrieval and management of information have been fundamental needs. Over time, these needs gave birth to the realm of Search Engine Optimization (SEO), which rapidly evolved into a colossal industry. This article delves into the historical journey of this phenomenon.
The Profound Impact of Digital Marketing on Our Daily Lives
In today’s hyper-connected world, digital marketing has become an integral part of our daily lives. From the moment we wake up and check our smartphones to the late-night scrolling through social media, digital marketing strategies are constantly at play. This article delves into the profound impact of digital marketing on
Three Major Ways To Not Index Pages On Search Engine
In the digital world, where information is abundant and easily accessible, privacy and control over what is shared online have become paramount. When it comes to websites and online content, many individuals and organizations desire the ability to limit or prevent their webpages from appearing in search engine results, particularly
The Crucial Role of Data Analysis in Digital Marketing
In today’s digital world, where technology evolves at an unprecedented pace, businesses are constantly seeking innovative ways to reach their target audience and gain a competitive edge. One of the most powerful tools in their arsenal is digital marketing. It has transformed the way companies promote their products and services,
Where to Place Google Analytics 4 JavaScript Code on Your Website
In the digital age, data is king, and understanding how visitors interact with your website is essential for success. Google Analytics is a powerful tool that provides valuable insights into website traffic, user behavior, and more. To harness the full potential of Google Analytics 4 (GA4), you must correctly implement
The Formula for Success: Designing YouTube Skippable Ads, Second by Second
In the world of digital marketing, YouTube has emerged as a powerful platform for businesses to connect with their target audience. One of the most common advertising formats on YouTube is skippable video ads, where viewers have the option to skip the ad after a few seconds. As an advertiser,
How To Create Effective YouTube Bumper Ads Videos
In the world of digital marketing, capturing your audience’s attention is a constant challenge. With the advent of YouTube bumper ads, advertisers have a unique opportunity to convey their message in just 7 seconds. Unlike other ad formats, bumper ads cannot be skipped, making it essential to create content that
Mastering Search Engine Index Budgeting and Robots.txt Rules
In the ever-evolving landscape of digital marketing and online presence, search engine optimization (SEO) plays a pivotal role in ensuring that your website ranks well on search engine results pages (SERPs). To achieve this, it’s crucial to manage your search engine index budget effectively and efficiently. This entails optimizing the
Fiverr vs. Upwork: Difference On Hiring Marketing Freelancer
In today’s digital realm, companies continually search for proficient marketing experts to guide them through the complexities of internet advertising and enhancing brand awareness. Engaging freelance marketers has emerged as a favored option owing to its adaptability and cost-effective nature. Fiverr and Upwork stand out as two prominent hubs for
Marketing Instruments
Marketing instruments are a set of different marketing tools or functions. A combination of selected marketing instruments can serve a specific goal of marketing campaign.
Digital Ads
Digital ads can precisely reach predefined audience with flexible fund and fast adjustment.
Website
Website can converge traffic and users as a branding and transaction platform.
Influencers
Influencers can endorse and promote brand and product to followers.
Social Media
Social media is a platform to bring you closer to followers for direct impression and communication.
Public Relations
Earn close relations with public media for deep and broad coverage on your own events.
SEO
Generative SEO is an innovative approach that offers a cost-effective solution in SEO.
Road Show
Local event and exhibition always are good opportunities to promote your brand and bring close experience.
Product Review
Before consumers have in-hands experience of your product, product review plays an important role of early adoption.
Email Marketing
Email is still an effective way to constantly communicate users and get feedbacks.
Creative Content
Content is a carrier of marketing message and creativity is a means to get attention. Content can be generated by users.
Data Analysis
Data like website traffic shows the response of the market to your marketing campaign.
User Research
User research is a way to understand who and how to address your audience via which venue.
Marketing Campaign
Marketing campaign is a strategic selection of marketing instruments plus tactic execution on timing and budget to achieve a predefined goal.
The goal can be brand awareness rising, website traffic increasing, transaction volume growing, conversion rate improving, product review rating optimizing, or a cocktail of multiple targets.
Marketing campaign can be divided into two major purposes: awareness-oriented and conversion-oriented.
Awareness-Oriented
Awareness-oriented campaign will take coverage as top priority.
The selected marketing instruments will help grow the awareness in long period by launching wide coverage and massive impression campaign.
The marketing instruments will be:
- Earned Media Relation
- Sponsorship
- TV and Radio Commercial
- Influencer Product Review
- Out Of Home (Billboard)
- Events And Exhibition
Conversion-Oriented
Conversion-oriented campaign is well calculated on who will be converted to a specific behavior like purchase a product or subscription of an event. The precisely targeting marketing instruments will be used to achieve this goal.
The marketing instruments will be:
- User Research
- Web Traffic Analysis
- Paid Search
- Paid Social Media Ads
- Paid Youtube Video
- Google Display Network
Key Tactics
Budget Allocation
The total budget no matter small or big needs to be balanced in different marketing instruments. Pre-allocation and running-time adjustment are both crucial to the success.
Entries And Schedule
The schedule of key entries of marketing instrument in pre- and post- a key event like product launch is critical. A well-tuned schedule will show an outstanding synergy and increase the productivity.
Data Analysis
To understand the performance of the campaign, it is important to collect and analyze the data. The data includes web traffic, ads report, user demographics, reviews and ratings, etc.