Welcome To
Bel Oak Marketing
Connected. Favored. Trusted.
Our team with expertise and passion in marketing industry is ready to bring your business to the next level
Marketing is not just a method to bring your brand and products to your customers.
Marketing is a way to communicate with people who want to know you.
We are here to help you find and connect them.
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What We Can Do and How We Will Do
Your customers are searching for your services and products just like you are searching them. We build a smooth and responsive connection and communication for you.
Limited Budget, Efficiency Always Prevail
No advertiser can bombard the market with unlimited marketing fund. Efficiency is always an important topic we need to talk about.
Reach Right Audience, Avoid Excessive Info
The market is so crowded with marketing and branding campaigns. People are tired of irrelevant messages. Reach right people and so give others a rest.
Customers Are Seeds of Your Business
Every customer is a seed of your business. Let it grow and your business will grow. Always listen to their voice and take care of feedback. The best marketing solution is let your customer endorse you and advocate for you.
Marketing Is Not What You Send To Your Customers, Marketing Is To Know What Your Customers Would Like To Hear From You.
Digital Marketing Blogs
Using Timely Words for Better SEO
In the fast-paced world of online content in 2023, staying relevant and up-to-date is crucial to maintain and improve your website’s search engine rankings. One of the most effective strategies to achieve this is by incorporating timely words into your blog posts. These timely words include references to the current
Why There Is A Sudden Drop In Website Traffic
The digital landscape in 2023 is dynamic and constantly evolving, with websites serving as vital tools for businesses and individuals to connect with their target audience. However, one of the most frustrating experiences for website owners in 2023 is the sudden and unexplained drop in traffic and impressions. When this
How Search Engines Work: From Indexing To Personalization
In the age of the internet, search engines have become an integral part of our daily lives. Whether we’re seeking information, products, or services, search engines like Google, Bing, and Yahoo are our trusty companions on this virtual quest. But have you ever wondered how these digital gateways to information
Why Google Ads Approved but No Impressions?
Google Ads is a powerful platform for businesses looking to promote their products or services online. However, it can be frustrating when you create an ad campaign, get it approved, but then see little to no impressions. This situation can occur for various reasons, and understanding why it happens and
Cost Effective Marketing Strategies for Small Businesses
In today’s competitive business landscape, marketing is crucial for the success and growth of small businesses. However, many small business owners operate on tight budgets, making it challenging to allocate significant resources to marketing efforts. Fortunately, there are numerous free and low-cost marketing strategies that can help small businesses reach
How to Choose a WordPress Theme
In the ever-evolving landscape of the internet, having an appealing and functional website is crucial for businesses, bloggers, and individuals alike. WordPress, the world’s most popular content management system, offers a powerful platform to build your online presence. Central to this platform are WordPress themes, which determine the overall look
How To Tell What Platform A Website Is Built On
In the digital world, websites have become the digital storefronts of businesses and individuals alike. Building a website is no longer an arduous task reserved for tech-savvy professionals. Thanks to the proliferation of online website development platforms like WordPress, Shopify, GoDaddy, Wix, and many more, creating an attractive and functional
What Is SERP And How To Optimize SERP for Higher Click Through Rate
In the vast and ever-evolving digital landscape, where billions of searches are conducted each day, appearing on the first page of a search engine’s results is the ultimate goal for website owners and marketers. But have you ever wondered what happens before users even click on a website link? This
How Google Analytics Tracks E-commerce Transactions
In today’s digital age, data is king, and businesses are constantly seeking ways to understand their customers better, optimize their websites, and ultimately increase revenue. For e-commerce websites, tracking transactions and user behavior is paramount to success. Google Analytics, one of the most popular web analytics tools, plays a crucial
How To Build A Beautiful Website
In the digital world that we live on, a website is often the first point of contact between your brand and your audience. It’s not just a digital presence but a reflection of your identity, values, and the quality of your offerings. To truly make an impact, your website needs
How to Fix “Discovered – Currently Not Indexed” In Google Search Console
In the ever-evolving world of SEO (Search Engine Optimization), website owners and digital marketers often come across a puzzling message from search engines: “Discovered – Currently Not Indexed.” This message can be a cause of concern, as it indicates that search engines have found your web pages but haven’t included
How to Promote Your Blog
In the vast digital landscape, bloggers play a pivotal role as specialists and experts in their respective fields. They consistently produce high-quality content, sharing their knowledge, experiences, and insights with the world. However, even the most exceptional bloggers often find themselves facing the challenge of promoting their content to a
Marketing Instruments
Marketing instruments are a set of different marketing tools or functions. A combination of selected marketing instruments can serve a specific goal of marketing campaign.
Digital Ads
Digital ads can precisely reach predefined audience with flexible fund and fast adjustment.
Website
Website can converge traffic and users as a branding and transaction platform.
Influencers
Influencers can endorse and promote brand and product to followers.
Social Media
Social media is a platform to bring you closer to followers for direct impression and communication.
Public Relations
Earn close relations with public media for deep and broad coverage on your own events.
SEO
Generative SEO is an innovative approach that offers a cost-effective solution in SEO.
Road Show
Local event and exhibition always are good opportunities to promote your brand and bring close experience.
Product Review
Before consumers have in-hands experience of your product, product review plays an important role of early adoption.
Email Marketing
Email is still an effective way to constantly communicate users and get feedbacks.
Creative Content
Content is a carrier of marketing message and creativity is a means to get attention. Content can be generated by users.
Data Analysis
Data like website traffic shows the response of the market to your marketing campaign.
User Research
User research is a way to understand who and how to address your audience via which venue.
Marketing Campaign
Marketing campaign is a strategic selection of marketing instruments plus tactic execution on timing and budget to achieve a predefined goal.
The goal can be brand awareness rising, website traffic increasing, transaction volume growing, conversion rate improving, product review rating optimizing, or a cocktail of multiple targets.
Marketing campaign can be divided into two major purposes: awareness-oriented and conversion-oriented.
Awareness-Oriented
Awareness-oriented campaign will take coverage as top priority.
The selected marketing instruments will help grow the awareness in long period by launching wide coverage and massive impression campaign.
The marketing instruments will be:
- Earned Media Relation
- Sponsorship
- TV and Radio Commercial
- Influencer Product Review
- Out Of Home (Billboard)
- Events And Exhibition
Conversion-Oriented
Conversion-oriented campaign is well calculated on who will be converted to a specific behavior like purchase a product or subscription of an event. The precisely targeting marketing instruments will be used to achieve this goal.
The marketing instruments will be:
- User Research
- Web Traffic Analysis
- Paid Search
- Paid Social Media Ads
- Paid Youtube Video
- Google Display Network
Key Tactics
Budget Allocation
The total budget no matter small or big needs to be balanced in different marketing instruments. Pre-allocation and running-time adjustment are both crucial to the success.
Entries And Schedule
The schedule of key entries of marketing instrument in pre- and post- a key event like product launch is critical. A well-tuned schedule will show an outstanding synergy and increase the productivity.
Data Analysis
To understand the performance of the campaign, it is important to collect and analyze the data. The data includes web traffic, ads report, user demographics, reviews and ratings, etc.