Welcome To
Bel Oak Marketing
Connected. Favored. Trusted.
Our team with expertise and passion in marketing industry is ready to bring your business to the next level
Marketing is not just a method to bring your brand and products to your customers.
Marketing is a way to communicate with people who want to know you.
We are here to help you find and connect them.
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What We Can Do and How We Will Do
Your customers are searching for your services and products just like you are searching them. We build a smooth and responsive connection and communication for you.
Limited Budget, Efficiency Always Prevail
No advertiser can bombard the market with unlimited marketing fund. Efficiency is always an important topic we need to talk about.
Reach Right Audience, Avoid Excessive Info
The market is so crowded with marketing and branding campaigns. People are tired of irrelevant messages. Reach right people and so give others a rest.
Customers Are Seeds of Your Business
Every customer is a seed of your business. Let it grow and your business will grow. Always listen to their voice and take care of feedback. The best marketing solution is let your customer endorse you and advocate for you.
Marketing Is Not What You Send To Your Customers, Marketing Is To Know What Your Customers Would Like To Hear From You.
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Shopify vs Amazon – Online Store Deep Comparison.
Marketing Instruments
Marketing instruments are a set of different marketing tools or functions. A combination of selected marketing instruments can serve a specific goal of marketing campaign.
Digital Ads
Digital ads can precisely reach predefined audience with flexible fund and fast adjustment.
Website
Website can converge traffic and users as a branding and transaction platform.
Influencers
Influencers can endorse and promote brand and product to followers.
Social Media
Social media is a platform to bring you closer to followers for direct impression and communication.
Public Relations
Earn close relations with public media for deep and broad coverage on your own events.
SEO
Generative SEO is an innovative approach that offers a cost-effective solution in SEO.
Road Show
Local event and exhibition always are good opportunities to promote your brand and bring close experience.
Product Review
Before consumers have in-hands experience of your product, product review plays an important role of early adoption.
Email Marketing
Email is still an effective way to constantly communicate users and get feedbacks.
Creative Content
Content is a carrier of marketing message and creativity is a means to get attention. Content can be generated by users.
Data Analysis
Data like website traffic shows the response of the market to your marketing campaign.
User Research
User research is a way to understand who and how to address your audience via which venue.
Marketing Campaign
Marketing campaign is a strategic selection of marketing instruments plus tactic execution on timing and budget to achieve a predefined goal.
The goal can be brand awareness rising, website traffic increasing, transaction volume growing, conversion rate improving, product review rating optimizing, or a cocktail of multiple targets.
Marketing campaign can be divided into two major purposes: awareness-oriented and conversion-oriented.
Awareness-Oriented
Awareness-oriented campaign will take coverage as top priority.
The selected marketing instruments will help grow the awareness in long period by launching wide coverage and massive impression campaign.
The marketing instruments will be:
- Earned Media Relation
- Sponsorship
- TV and Radio Commercial
- Influencer Product Review
- Out Of Home (Billboard)
- Events And Exhibition
Conversion-Oriented
Conversion-oriented campaign is well calculated on who will be converted to a specific behavior like purchase a product or subscription of an event. The precisely targeting marketing instruments will be used to achieve this goal.
The marketing instruments will be:
- User Research
- Web Traffic Analysis
- Paid Search
- Paid Social Media Ads
- Paid Youtube Video
- Google Display Network
Key Tactics
Budget Allocation
The total budget no matter small or big needs to be balanced in different marketing instruments. Pre-allocation and running-time adjustment are both crucial to the success.
Entries And Schedule
The schedule of key entries of marketing instrument in pre- and post- a key event like product launch is critical. A well-tuned schedule will show an outstanding synergy and increase the productivity.
Data Analysis
To understand the performance of the campaign, it is important to collect and analyze the data. The data includes web traffic, ads report, user demographics, reviews and ratings, etc.