We Thrive on Your Success
If you are looking for a marketing partner to bring a remarkable presence to your audience with significant effeciency on marketing fund, you’ve come to the right place. We can help you take your business to the next level.
Marketing Campaign Development
Target
We will discuss with you on what you want to achieve through the marketing campaign. The budget, time period and major target will be key inputs for the campaign.
Development
Once we know your target, we will develop the campaign by choosing marketing instruments, allocating budget, coordinating entries and durations.
Execution
To conduct the campaign for the highest Return On Investment, it is important to leverage marketing analysis tools on progressing and periodic result to refine the tactical details.
Target
The target can be long-term brand awareness growth or short-term sales promotion. Or even a holiday sales can be the target for marketing campaign. It can be a specific number or a trend, or anything you name.
Budget
The budget includes the direct investment on media buying (digital ads spending, TV/audio commercial), material purchase (stock images and videos) and the service cost (content production and project management).
Scope
The scope of the campaign is mainly decided by the budget, the audience and the target combined. The scope will determine marketing instruments, durance and audience segment.
Development
The development of a marketing campaign includes content creation , website or landing page development, media buy setup, influencer and media outreach, social content developing and posting planning, and lots of niche but creative ways.
Content Creation
A marketing campaign needs splentish contents for digital advertising, TV commercial, social posting, media and influencer. The content can be high quality product pictures or liftstyle pictures of model shooting or editing of stock images. High quality and intriguing videos are always good content for attention and attraction. User Generating Content (UGC) sometime will be surprisingly effective and highly contagious especially on social media. To reward users to share their shots of products is a simple way.
Website and Landing Page
Usually a website is already established before the marketing campaign, only some new pages need to be developed to accommodate the campaign information. A landing page which has intensifing graphic, animated and video content is a specific place to display the campaign details, and also a converging point of all traffic from media buy, influencer and media referral links, social posting redirecting.
Media Buy Setup
A media buy campaign needs to setup a bunch of stuff before it launches especially in digital advertising. Right now in some media buy platforms like Google Ads and Facebook Ads, the setup process has been streamlined and easy to implement. It requires a set of keywords, taglines, images with different size definition, user segments, locations for visibility, time range for activity, urls for clicks.
Influencer and Media
Influencer and media can be reinforcement to the coverage and depth of the campaign. Influencer product review has become a widely accepted way of new product launch event. Media outreach including journalists, editors, bloggers can increase the coverage and exposure of the campaign to bring more readers, viewerships and impressions.
Social Posting Plan
Social media is a place to post campaign information for followers. Most companies have their own official socia media accounts on a series of social platforms (Facebook, Instagram, Twitter, YouTube, LinkedIn, etc.). To develop social specific content and setup posting timeslots and frequency is a way to orchestrate with other marketing instruments. And social comments are a direct feedback of follower impression and can be used for adjustment of media buy setting.
Execution
The execution is not just put the plan into work. The execution is about how to meet the KPIs setting before the campaign and do necessary adjustment during the running time.
KPIs
To define KPI and measurement is always a chanllege in marketing campaign. The KPI can be CPC (cost per click), CPM (cost per thousand impression), CPA (cost per acquisition), volume of total viewership, email marketing open rate, etc.
Data
A successful marketing campaign needs abundant data from different sources. It includes website and landing page traffic data from Google Analytics, digital advertising reports from Google Ads, social listening data of the entire social media world through 3rd party tool, content viewerships, email marketing report etc.
Tactics
Several tactics can be applied to achieve good performance. A/B Comparison Test Run in some marketing instruments like email marketing is a good way to pick a better one for a formal rollout. In digital advertising, several groups of keywords, tagline, images, videos can run in parallel. Better performance groups can be rewarded with more allocation of budget.
Review
It is important to review every campaign after execution. The key takeaways include:
1) highly yielding user segment can be used as next campaign targetting segment;
2) high performance keywords, tagline, image combo can inspire next campaign ads setting;
3) CPC, CPM, TRU can be used as benchmark for next campaign;
4) budget allocation between marketing instruments can be optimized according to performance difference for next campaign.
