Bel Oak Marketing - Dallas Digital Advertising Company
Bel Oak Marketing is a Dallas Digital Advertising Company based in Dallas, Texas.
We provides digital advertising consulting, digital advertising planning, digital advertising campaign management and digital advertising analysis.
Digital advertising is widely accepted as flexible delivery, precise targeting, and variable budget marketing instrument by small and medium-sized companies, e-commerce online sales, B2B lead development.
In 2024, companies are investing even more in digital marketing as competition intensifies. A significant trend is the increasing focus on ROI (return on investment). Businesses recognize the necessity of substantial advertising expenditures but are concurrently seeking strategies to reduce campaign operating costs.
One approach to achieving this balance is through the implementation of advanced analytics and automation tools. By leveraging data analytics, companies can gain deeper insights into consumer behavior and ad performance, allowing for more targeted and efficient ad spend. Automation tools can streamline various aspects of campaign management, from bid adjustments to ad placements, reducing the need for manual intervention and thereby lowering operational costs.
Moreover, businesses are exploring programmatic advertising, which utilizes AI and machine learning to optimize ad purchases in real-time. This not only enhances the precision of targeting but also ensures that ads reach the most relevant audiences at the best possible times, maximizing the impact of each dollar spent.
Additionally, creating high-quality, engaging content that resonates with the target audience can improve organic reach and reduce reliance on paid advertising. Building strong customer relationships and loyalty programs can also lead to higher customer retention and repeat purchases, improving overall ROI. By focusing on these strategies, companies can effectively increase their digital marketing investment while controlling campaign costs.
Digital Ads Types
Digital advertising can be categorized into the types below:
Search Advertising
In search advertising industry, Google Search accounts for more than 90% of the overall search market, followed by Microsoft’s bing, etc. Search advertising can be quickly launched through the Google Ads platform, and the budget can be flexible from $10 per day to thousands per day.
Display Advertising
Display advertising content is placed on specific ads location on the website pages or on the display area of the APP. The ads locations can be banner, side bar, insert, bottom banner, pop-up banner, floating banner.
Social Media Advertising
Display advertising content is placed on specific ads location on the website pages or on the display area of the APP. The ads locations can be banner, side bar, insert, bottom banner, pop-up banner, floating banner.
Video Advertising
The No.1 platform for video advertising is YouTube. Some short video advertising platforms (Tik Tok, Facebook) are fast emerging in video advertising industry. The types of video advertising are divided into: skippable, long video, which can be skipped; non-skippable, short video, which cannot be skipped, usually It is about 7 seconds, which is divided into pre-video playback and video playback.
Email Advertising
Email advertising like Gmail is to provide advertising locations on Gmail app or browser banner or side bar. Email advertising can also deliver precise targetting audience.
Digital Ads Pricing Models
Digital advertising can be categoried into the pricing models below:
CPC (Cost Per Click)
At present, the most prevailing pricing model in digital ads industry, Google Ads platform, Meta Ads platform, all provie this pricing model. The fee is charged based on the number of clicks after the user sees the ads, but the price for each click is based on the keyword bidding price. If the user does not click the ads after seeing the ads, it will not be charged. Google Search uses the CPC pricing model.
CPM (Cost Per Impression)
CPM is a pricing model according to the number of times the ads content appearing on the user end that includes search results, social media feeds, and web browser display. In this way, the advertising platform will charge regardless of whether the user clicks on the ads. Meta Ads platform will charge CPM fees, combined with CPC pricing model.
CPA (Cost Per Action)
CPA is a pricing model according to the user’s specific actions, including: registering as a member (subscription), purchasing a transaction (transaction), and completing a survey (survey). These usually appear on e-commerce business websites, or It is a website with a specific function.
CPV (Cost Per View)
Video ads will offer this pricing model. In general, once the video is played on the user end, the charging will start no matter whether the user is actually watching the video. Meanwhile, if the link on the video or in video description is clicked, another CPC will be charged.
CPP (Cost Per Position)
This type of pricing model is generally in APP advertisements. The position inlcudes on-top position, insert position (top-down ranking), rotating appearance and on-bottom position. The price will be much different on different position. The price usually can be negotiable.
CPR (Cost Per Read)
This type of pricing model usually appears in digital advertisements such as email marketing, and is charged according to the number of times the email is opened or supposed to be read. This method is not common and needs to be negotiated with the delivery platform. These platforms are usually the referral websites, which list product with good deals and then send emails to all subscribers or a targetting subset.
Bel Oak Marketing, we provide customers with a full range of digital advertising services, welcome for business consulting.
Email: [email protected]
