Bel Oak Blog

AI (Artificial Intelligence) In Digital Marketing AI (Artificial Intelligence) technology has been used in many industries and achieved lots of success. Digital marketing is another field that AI may bring substantial changes. We know that marketing has evolved from traditional marketing to digital marketing The first evolution has significantly changed the way we do marketing

The seven-touch theory of marketing usually means that a potential customer needs to see the information of the merchant more than seven times before deciding to buy. Extending this behavior can be any behavior, such as registering as a member. The seven times of seven contacts generally refers to the number of times, but it can also be used as a tactical level operation guide, that is, seven times are really used as an indicator to plan marketing activities. Let’s take a customer accepting a new brand as an example to analyze the marketing process of these seven contacts.