AI Chatbots: A Threat to Search Advertising – What Will Happen If People No Longer Rely on Search Engines?
Search engines have been the primary means of finding information on the internet for many years. Google, in particular, has become synonymous with searching for anything and everything online. However, recent advancements in artificial intelligence (AI) technology have given rise to new tools like chatbots that can help people find what they need faster and more accurately than traditional search engines. This shift from search engines to AI tools has significant implications for the search advertising business model.










